{"id":57,"date":"2013-05-02T13:54:15","date_gmt":"2013-05-02T13:54:15","guid":{"rendered":"http:\/\/text-connect.co.uk\/blog\/?p=57"},"modified":"2015-07-03T15:11:30","modified_gmt":"2015-07-03T15:11:30","slug":"sms-marketing-regulations","status":"publish","type":"post","link":"https:\/\/text-connect.co.uk\/blog\/sms-marketing-regulations\/","title":{"rendered":"Text Message SMS marketing. Regulations."},"content":{"rendered":"<p><strong>Text-Connect<\/strong> features a wide range of features designed to make sending and managing text messages in marketing applications as simple as possible, and this extends to list management with <strong>automated opt-in and opt-out<\/strong> functions.<\/p>\n<p><strong>Opt-in lists<\/strong> with opt-out choices are critical when using text messaging in marketing applications where there are a number of regulations to comply with.<\/p>\n<p><strong>The best overview<\/strong> of the regulations and best practice relating to text message and email marketing has been published by the <strong>ICO<\/strong> (<em>The Information Commissioner&#8217;s Office<\/em>) and includes questions and answers to common questions.\u00a0 It&#8217;s worth noting that for the purposes of the regulations SMS Text Messaging is the same as Email, falling under &#8216;Electronic Communications&#8217;. Please see:<\/p>\n<p><a href=\"http:\/\/www.ico.org.uk\/for_organisations\/privacy_and_electronic_communications\/the_guide\/electronic_mail\" target=\"_blank\">http:\/\/www.ico.org.uk\/for_organisations\/privacy_and_electronic_communications\/the_guide\/electronic_mail<\/a><\/p>\n<p>and some additional information on &#8216;Soft Opt In&#8217; is here:<\/p>\n<p><a title=\"Data protection, Marketing, Email and Text.\" href=\"http:\/\/www.ico.org.uk\/for_organisations\/sector_guides\/marketing\" target=\"_blank\">http:\/\/www.ico.org.uk\/for_organisations\/sector_guides\/marketing<\/a><\/p>\n<p>you might also be interested in the data protection act:<\/p>\n<p><a title=\"link to the Data Protection act wordings.\" href=\"http:\/\/www.ico.org.uk\/what_we_cover\/legislation\" target=\"_blank\">http:\/\/www.ico.org.uk\/what_we_cover\/legislation<\/a><\/p>\n<p><strong>For pricing and information on using Text-Connect for text marketing please contact us now.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Text-Connect features a wide range of features designed to make sending and managing text messages in marketing applications as simple as possible, and this extends to list management with automated opt-in and opt-out functions. Opt-in lists with opt-out choices are &hellip; <a class=\"more-link\" href=\"https:\/\/text-connect.co.uk\/blog\/sms-marketing-regulations\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[20,24,23,21,22,19,6,18],"_links":{"self":[{"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/posts\/57"}],"collection":[{"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":7,"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/text-connect.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}