Text-Connect features a wide range of features designed to make sending and managing text messages in marketing applications as simple as possible, and this extends to list management with automated opt-in and opt-out functions.
Opt-in lists with opt-out choices are critical when using text messaging in marketing applications where there are a number of regulations to comply with.
The best overview of the regulations and best practice relating to text message and email marketing has been published by the ICO (The Information Commissioner’s Office) and includes questions and answers to common questions. It’s worth noting that for the purposes of the regulations SMS Text Messaging is the same as Email, falling under ‘Electronic Communications’. Please see:
and some additional information on ‘Soft Opt In’ is here:
you might also be interested in the data protection act:
For pricing and information on using Text-Connect for text marketing please contact us now.